Good Things Come To Those Who WAITROSE 🛍️

I’m so excited to announce the launch of my limited-edition summer tote bag created exclusively for Waitrose. Launching 30th June in Waitrose branches across the country and online at Waitrose.com, I have designed a piece that is both practical and playful and will become your must have accessory of the season, but be quick, it will be available for a limited time only. 

Retailing at £12, the limited-edition tote is generous in shape and sturdy in build, it’s designed for everyday use. Made from recycled plastic bottles with a wipe-clean finish, the re-usable tote features an exclusive butterfly polka dot print and a playful 3D butterfly charm created especially for Waitrose. I picked one of our signature pinks ‘Raspberry Rebelle; and paired it with a vivacious shade of red, as well as contrasting navy straps that offer versatile over-the-shoulder or hand held options.

I wanted to create a bag that would bring a smile to its wearer on a daily basis and elevate ordinary moments – whether that’s a grocery shop, a walk to the gym, the beach or the school run. I’m a huge fan of Waitrose and was absolutely delighted to partner on this creative moment. 

This marks the first-ever collaboration between two beloved British brands and I’m excited to offer a fashion-forward take on an everyday essential. Available in 315 Waitrose locations and online at waitrose.com, while supplies last.

Soph x