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Puma x Sophia Webster

June 2017


Global Sports Brand PUMA and British Accessories Designer Sophia Webster announce their partnership for a collaborative dance-inspired collection of footwear, apparel and accessories debuting in Fall 2017. 

Adam Petrick, Global Director for Brand & Marketing at PUMA, comments about the collaboration, “We are very excited to partner with the brilliantly talented Ms. Webster for this new collection. PUMA has had a long history of partnering with world-renowned creatives to bring new life and depth to its Sportstyle  product offerings. This collection definitely continues in that tradition and puts a playful spin on our iconic products.”

Sophia Webster comments “Second only to my love of design, is my love of dance and the opportunity to collaborate with PUMA enabled me to bring these two passions together. It’s been an exciting process tapping into the expertise of PUMA’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world”

The first drop of the PUMA x Sophia Webster collection releases on September 5th exclusively at Available globally in PUMA stores, and select retailers on September 9th.




PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit


Sophia Webster

British accessories designer Sophia Webster founded her eponymous label in 2012, and has become renowned for combining feminine design with a sophisticated approach. Her shoe, handbag and mini collections are represented worldwide in leading department stores and specialty retailers from every continent. The established ecommerce platform and Mayfair, London boutique work alongside the wholesale business to provide multiple points of sale, and promote a strong direct to consumer business. @sophiawebster #sophiawebster


Want to know more? Email us at customerservice@sophiawebster.comand we’ll let you know the details just as soon as we can.

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