Back to In Sophia’s Shoes / Positive Impact


April 2020


In this time of crisis and uncertainty, I’m sure I’m not alone in feeling helpless with so much out of our control. One way to get through this is focussing my thoughts towards gratitude and positive action. 

From the get go, my mission has been to create shoes that make people smile, so it is with this best intention that I show my gratitude by gifting 200 pairs of our FlyBy trainers to NHS workers on the front line – hoping to bring a little joy to the selfless medics going through these unprecendented times. Please join me by showing some love and nominating an #NHS hero you know over on our social channels.

With love, Sophia (Founder and Creative Director), Bobby (CEO) and the SWHQ team. 

Please note that the nominations for this are closed and we have gifted all 200 pairs of Flybys to the NHS heroes. A huge, HUGE thank you to everyone who tagged and nominated someone they know. We at SWHQ continue to be incredibly grateful for their sustained efforts.